After a 20 year career in journalism and a decade raising two children, it was a trip to Iceland that tipped a hobby over into a full fledged start-up business.
Inspired by the clean, simple design aesthetic found in Nordic culture and further impressed by how eco-friendly everything is oriented in Iceland, the concept for Sítrónu was born. I wanted to replicate both those qualities in the natural, small batch bath products I had begun making on our farm in Huntly, Virginia. It wasn't difficult to retain the inspiration from my studio overlooking the Blue Ridge Mountains.
I source plant-based ingredients for all of my products ~ except our Honey&Aloe Sugar Scrub which uses organic, local honey! I never use anything with parabens, phthalates, BPA, or sulfates. Sítrónu is approved by Leaping Bunny and PETA for being cruelty free. Our plastic bottles are recyclable and the larger sizes can be easily refilled with our gallons - environmentally friendly as well as economical. I am encouraging all our hospitality clients, as well as our individual customers, to use our larger refillable sizes. I've had mine for 3 years and counting!
I hope you enjoy your experience with Sítrónu and that we have a long lasting relationship!
Warmly and in good health,